Custom AI Systems · For UK SMEs

More revenue.Less admin.Same team.

We turn the admin and manual work that drains your team's week into one reliable custom system, so your best people focus on generating revenue.

15-minute call. Zero obligation. Just clarity.

Proven for UK construction firms& marketing agencies. ROI in as little as 3 months.

No-code rip-out Built around your process Live in weeks, not quarters
A glimpse

Welcome to your mornings.

An ordinary Tuesday, once your business runs itself.

It's 8:47am.Three things have already run.

9:41Live
Pedal Red
Good morning, Sam.
3 things ran overnight.
  • Quote · Murray Build
  • Brief · Hartwell Co.
  • Update · Site 12B
Custom workflows

Built around your business. Shaped to fit how you actually work.

But

this isn't where most businesses are. Yet.

01 · The Problem

Growth shouldn't eat your margins or tie your best people to a desk.

Six things every growing SME pays for in silence.

01
1 daya week, lost

Your top performer is stuck doing admin

The one who closes deals — rebuilding the same proposal at 11pm.

FSB · UK SME admin burden
02
30%spent reworking

Same job, two results

Same brief, same data, same client. Two different documents land in the inbox.

IDC · knowledge worker study
03
£42kper hire

Growth means another hire

Quietly adds payroll instead of margin.

ONS · UK manager pay (ASHE)
04
10×costlier to fix late

Clients spot mistakes first

Wrong number. Missed deadline. Trust takes the hit.

Juran · Cost of Quality
05
2 hrsa day, searching

The answer is in someone’s inbox

Or Teams. Or a spreadsheet nobody opened. Never where you need it.

McKinsey Global Institute
06
1 in 3hours on real work

A five-minute job takes three days

Approvals stuck in a chain of ‘can you check this?’

Asana · Anatomy of Work
The bill, roughly

For a typical 20-person UK SME, what this quietly costs every year.

20 staff  ·  ~6 hrs / wk lost  ·  £30/hr blended  ·  50 wks

£0per year  ·  conservative
02 · The Solution

One custom system built exactly the way your business actually runs.

We capture how your best people work, then turn it into one click your team can run from anywhere. Same output, every time.

  • One click runs the whole process
  • Plugs into whatever stack you already use
  • Captures how your best people work
  • Same output across every channel

Microsoft 365, Google Workspace, Slack, your CRM, your spreadsheets. Whatever your team uses today, we integrate. No retraining. No new app to learn. Adoption is quiet and fast.

Pedal Red · Workflow Console
/workflows/hartwell
Process · Monthly client report
Hartwell · April
Run process
  • Pulled latest client data
  • Drafted summary · 6 sections
  • Sent to chris@hartwell.co.uk · cc 'd ops
Same job, every channelLive
03 · How We Build It

Four simple steps.
Zero disruption.

Most teams are live in under a month. We work alongside your people, not on top of them, and you keep ownership of every system we build.

  1. ~15 min01

    Free Workflow Audit

    We map exactly where time and revenue are being lost, across every tool, role and handoff.

    You receive
    Opportunity map + ROI estimate
  2. 1–2 sessions02

    Process Capture

    We sit beside your top performers and document the version of the work that actually wins business.

    You receive
    Locked-in process spec
  3. 2–4 weeks03

    Custom Build

    We build the secure one-click system (web, Slack, WhatsApp or Telegram) with your context baked in.

    You receive
    Live system + API access
  4. Day 1+04

    Go Live

    One short training session. Your team is live and independent. We stay on call when you need us.

    You receive
    Independent in-house capability
The hidden risk

Would you let staff do this?

RiskPedal Red
Client details in personal accounts
Your system only
When they leave, your data leaves
You control access
Their typing trains someone else's software
Never shared
Wrong information reaches clients
Checked before sending
No record of who sent what
Fully logged
Same job, different prices quoted
Same output, always
You can't see what's being shared
Full visibility

It's already happening - with ChatGPT, Claude, and every AI tool in between.

Control your infrastructure with Pedal Red.

One system. Fully logged. On your terms.

05 · Real Results
4h→1m
reports
“Reports that used to take 4 hours are now done in the car on the way to the next site. It's allowed us to scale from 100 to 1000 structural reports a year.”
Managing Director, UK Construction
3 months→5 min
brief to plan

“Brief to full strategy used to take 3 months. Now it's 5 minutes.”

Planning Director · Marketing Agency
1→30
scale (teams outcompeted)

“We can now outcompete teams of 30, all from the phone. Full autonomy, zero desktop required.”

Founder · SaaS
Proven acrossConstructionMarketingPropertyProfessional ServicesFounder-led SaaS
Free Workflow Audit

See exactly how much time and revenue you're losing.

Email us for a free workflow audit. We'll review one of your current processes and show you the opportunity, including how you'll run it from your phone. Zero obligation. Just clarity.

Free. We'll get back to you shortly.
  • Map where time is being lost
  • Calculate hidden revenue leak
  • Live demo on your process
  • Clear next steps

Quick answers to the questions we hear most.

Everything you need to know about working with Pedal Red.

Ready to stop losing your best people to admin?

Book the free Workflow Audit today. See the exact time and revenue opportunity for your business.

Trusted by UK construction firms and marketing agencies